LEAD COLOR & MATERIAL DESIGNER for the 2023 mid-cycle refresh of the brands top selling passenger car. The objective for the 2023 Altima Design was to elevate the vehicle and make it more appealing to an upscale customer, a Design method commonly known as Premiumization in the auto Industry. Various Exterior , Interior enhancements were made across the car. Similar to my task with the Frontier, I was responsible for enhancing emotional connection between customers and the Altima through Color Materials and Finish. My CMF Design work made vast improvements on the interior where all seating material and trim choices were upgraded and improved for 2023.