![Aston_Martin-DB11_Lightning_Sliver-2017-1600-0d[1].jpg](https://images.squarespace-cdn.com/content/v1/5aa1976d2714e55df2e322aa/1613509292869-9RD4VVPZL94QEXDYRLVM/Aston_Martin-DB11_Lightning_Sliver-2017-1600-0d%5B1%5D.jpg)
LEAD COLOUR & MATERIAL DESIGNER FOR DB11.
Multiple DB11 Design related responsibilities:
DB11 “Designer Recommended Spec’s” Bespoke Colour & Material Design
The Aston Martin DB11 was designed to be an uncompromising GT car. Staying with that theme, DB11 has an industry leading array of bespoke Colour & Material options available for customers to personalize the car and make it an extension of their personal style. From exterior paint to accent stitching, interior trim panels to instrument jewelery, the options are endless. With this many choices available it can be overwhelming for customers. For that reason, I worked with our Marketing department to create 6 distinct “Designer Recommended Spec’s” that customers could use as a guide (or menu) to choose from while crafting their own selections. This has proven to be a very useful tool as well as a mutually beneficial avenue to interact with, and gather direct insight from Aston Martin customers.
Aston Martin Colour and Materials Designer Shawn Campbell fills us in on the incredible number of personalization options available on the all new DB11.
DB11 "SOFT TECH" Designer Spec, driven by TOP GEAR host Matt LeBlanc
DB11 “NEW HERITAGE” Designer Spec, driven by TOP GEAR host Chris Harris